Book Design by Chuck Braman
To date, I have designed three books, two of which were
published by Prentice Hall .
From 1986-88 I worked full-time writing and designing a 176-page,
self-published book, Drumming Patterns. In conceiving a new approach to presenting drumming
techniques, I created a new concept within the design of the book, that
of "fold-out" pages which allow the reader to simultaneously
view any of the pages in the first half of the book with the fold-out
pages in the second half of the book. During the final phase of
production I oversaw every step of the printing process, researching
alternative methods of offset printing, selecting the paper, binding,
cover finish, and visiting several ink factories in order to find the
exact color I preferred for the cover. To help produce and promote the
book, I read Pocket Pal, a graphic arts handbook, and How to Publish,
Promote, and Sell Your Own Book, by Robert Lawrence (St. Martin's Press,
1985). My work was subsequently acknowledged in a review in Modern
Drummer magazine, which read in part, "The production quality of
'Drumming Patterns' is very high."
Among the people who saw the design of Drumming Patterns was Mark
Gridley, author of the Prentice-Hall textbook Jazz Styles. During
1990-91, Dr. Gridley persuaded Prentice-Hall to employ me, rather than
use one of Prentice-Hall's in-house designers, to create the design and
page-layout of his new book, A Concise Guide To
Jazz, and the book's accompanying CD and Cassette. The rationale behind
A Concise Guide To Jazz was to create a book that would include the
essential content of Jazz Styles, but in a more inviting format that
would have a greater visual appeal. To proceed I had to learn many new
skills, such as copy-fitting and photo resizing and cropping, and I had
to advance my general knowledge of design as well. Towards this end, I
read The Macintosh Font Book by Erfert Fenton (Peachpit Press, 1989),
Typography for Desktop Publishers by Mark Hengesbaugh (Business One
Irwin, 1991), Looking Good In Print by Roger C Parker (Ventana Press,
1988), and Desktop Publishing By Design, Aldus PageMaker Edition
(Microsoft Press, 1989). Upon completing the project, I received a very
nice letter
of praise from the production editor, Michael Steinberg.
Pleased with my design of A Concise Guide To Jazz, in 1992 Dr.
Gridley also contracted me to modify the design and do the page layout
of the fifth edition of Jazz Styles.
I have passed the Adobe Expert Certification exams for Photoshop and
Illustrator since producing these books, adding digital photography and
illustration skills to my page layout skills. |