Chuck Braman's Graphic Design Background
I have had graphic design experience as designer and
publisher of a 176 page music textbook, the designer of two textbooks
published for Prentice Hall, as a freelance graphic artist working for
various New York City temporary agencies from 1989 to the present, and
as the designer of this web site. In addition, I have cultivated high
level professional skills in digital photography.
Book Design
From 1986-88 I worked full-time on writing and
designing a 176-page, self-published book, Drumming Patterns. This book,
including all of its graphic elements, was designed entirely by myself
on the Macintosh computer utilizing Microsoft Word 3.01, PageMaker 2.0,
CricketDraw, MacPaint, MacDraw, and Professional Composer software.
During the final phase of production I oversaw every step of the
printing process, researching alternative methods of offset printing,
selecting the paper, binding, cover finish, and visiting several ink
factories in order to find the exact color I preferred for the cover. To
help produce and promote the book, I read Pocket Pal, a graphic arts
handbook, and How to Publish, Promote, and Sell Your Own Book. My work
was subsequently acknowledged in a review in Modern Drummer magazine,
which read in part, "The production quality of 'Drumming Patterns'
is very high."
Among the people who saw the design of Drumming Patterns was Mark
Gridley, author of the Prentice-Hall textbook Jazz Styles. During
1990-91, Dr. Gridley persuaded Prentice-Hall to employ me, rather than
use one of Prentice-Hall's in-house designers, to create the design and
page-layout of his new book, A Concise Guide To Jazz, and the book's
accompanying CD and Cassette. The rationale behind A Concise Guide To
Jazz was to create a book which would include the essential content of
Jazz Styles, but in a more inviting format that would have a greater
visual appeal. To proceed I had to learn many new skills, such as
copy-fitting and photo resizing and cropping, and I had to advance my
general knowledge of design as well. Towards this end, I read The
Macintosh Font Book, Typography for Desktop Publishers, Looking Good In
Print, and Desktop Publishing By Design.
Pleased with my design of A Concise Guide To Jazz, in 1992 Mark
Gridley also contracted me to modify the design and do the page layout
of the fifth edition of Jazz Styles.
Freelance Graphic Design
From 1989 to the present I have worked as a freelance
graphic artist for various temporary agencies in Manhattan, for
companies that include Kirshenbaum & Bond, PriceWaterhouse Coopers,
Robert A. Becker, Inc., Porter Novelli, McCann Direct, GE Capital, Blue
Cross/Blue Shield, Times Mirror Magazine, Depository Trust, Societe
Generale, Blackstone, American Express, Furman Selz, Disenbach Elkins,
Showtime, Dresdner Kleinwort, Sterling Group, Dillon Reed, The Beacon
Group, MTV, The Presentation Source, Fallon, McElligott, Solomon
Brothers, Bear Stearns, BBDO, Thelen Reid & Priest LLP, Genecom,and
Lord Abbett & Co. As a result of the demands of the graphics market
of the Manhattan business community, I have developed high level skills
in the design of newspapers, brochures, and especially, presentations,
by means of hands-on experience, and the studying of the following
books: The Macintosh Bible, Second Edition and Third Edition, and The
Apple Macintosh Book, Third Edition, The Macintosh Bible Guide to
Filemaker Pro, Aldus Persuasion For the Macintosh, The Macintosh Font
Book, Typography for Desktop Publishers, Looking Good In Print, and
Desktop Publishing By Design, Real World Illustrator 7.0, Illustrator
7.0 Classroom In A Book (tutorial, completed twice), Illustrator
Fundamentals (tutorial, completed three times), Mastering Illustrator
(tutorial, completed three times), Illustrator 7.0 UserĘs Manual,
Photoshop 4.0 UserĘs Manual (read twice), Photoshop 4.0 Classroom In A
Book (tutorial, completed three times), HandĘs-On Photoshop 4
(tutorial, completed three times), Photoshop Artistry (tutorial,
completed twice), Photoshop Magic (tutorial), Access 97 Step by Step,
Outlook 97 Step by Step, Outlook 98 Step by Step, PowerPoint 97 Step by
Step, Frontpage Ę98 Step by Step, QuarkXPress Tutorial (completed four
times), QuarkXpress Visual Quickstart Guide, Illustrator 8.0 Classroom
In A Book, Creative html Design (tutorial), Creating Killer Web Sites.
Web Page Design
I first published my own web site in 1987, at which
time I made a decision to focus and further development of my computer
and graphic design skills in areas that would be pertinent to web site
design. Towards this goal I read Real World Illustrator 7.0, Illustrator
7.0 Classroom In A Book (tutorial, completed twice), Illustrator
Fundamentals (tutorial, completed three times), Mastering Illustrator
(tutorial, completed three times), Illustrator 7.0 UserĘs Manual,
Photoshop 4.0 UserĘs Manual (read twice), Photoshop 4.0 Classroom In A
Book (tutorial, completed three times), HandĘs-On Photoshop 4
(tutorial, completed three times), Photoshop Artistry (tutorial,
completed twice), Photoshop Magic (tutorial), Frontpage Ę98 Step
by Step, Illustrator 8.0 Classroom In A Book, Creative html Design
(tutorial), Creating Killer Web Sites, and Web Sites That Work, all as a
means of learning the three key programs for web page design, Adobe
Photoshop and Adobe Illustrator (both for which I received Adobe Expert
Certification), and Microsoft FrontPage.
Digital Photography
In order to develop my digital photography skills, I
taught myself Adobe Photoshop by reading the Photoshop 4.0 UserĘs
Manual (twice), Photoshop 4.0 Classroom In A Book (tutorial, three
times), HandĘs-On Photoshop 4 (tutorial, three times), Photoshop
Artistry (tutorial, twice), Photoshop Magic (tutorial). In December 1998
I received Adobe Expert Certification for Photoshop 4.0. |