Book Design
Please note that this portion of my personal website, completed in 2000, has been superceded by a new professional website completed in 2005, New York Multimedia & Design.
To date, I have designed three books, two of which were
published by Prentice Hall .
From 1986-88 I worked full-time writing and designing a 176-page,
self-published book, Drumming Patterns. In conceiving a new approach to presenting drumming
techniques, I created a new concept within the design of the book, that of
"fold-out" pages which allow the reader to simultaneously view
any of the pages in the first half of the book with the fold-out pages in
the second half of the book. During the final phase of production I
oversaw every step of the printing process, researching alternative
methods of offset printing, selecting the paper, binding, cover finish,
and visiting several ink factories in order to find the exact color I
preferred for the cover. To help produce and promote the book, I read
Pocket Pal, a graphic arts handbook, and How to Publish, Promote, and Sell
Your Own Book, by Robert Lawrence (St. Martin's Press, 1985). My work was
subsequently acknowledged in a review in Modern Drummer magazine, which
read in part, "The production quality of 'Drumming Patterns' is very
high."
Among the people who saw the design of Drumming Patterns was Mark
Gridley, author of the Prentice-Hall textbook Jazz Styles. During 1990-91,
Dr. Gridley persuaded Prentice-Hall to employ me, rather than use one of
Prentice-Hall's in-house designers, to create the design and page-layout
of his new
book, A Concise Guide To Jazz, and the book's accompanying CD and
Cassette. The rationale behind A Concise Guide To Jazz was to create a
book that would include the essential content of Jazz Styles, but in a
more inviting format that would have a greater visual appeal. To proceed I
had to learn many new skills, such as copy-fitting and photo resizing and
cropping, and I had to advance my general knowledge of design as well.
Towards this end, I read The Macintosh Font Book by Erfert Fenton
(Peachpit Press, 1989), Typography for Desktop Publishers by Mark
Hengesbaugh (Business One Irwin, 1991), Looking Good In Print by Roger C
Parker (Ventana Press, 1988), and Desktop Publishing By Design, Aldus
PageMaker Edition (Microsoft Press, 1989). Upon completing the project, I
received a very nice letter
of praise from the production editor, Michael Steinberg.
Pleased with my design of A Concise Guide To Jazz, in 1992 Dr. Gridley
also contracted me to modify the design and do the page layout of the
fifth edition of Jazz Styles.
I have passed the Adobe Expert Certification exams for Photoshop and
Illustrator since producing these books, adding digital photography and
illustration skills to my page layout skills. |